Wed, 23 Jun 2021

YouTube fund to pay $100 million for short feature videos

Robert Besser
15 May 2021, 15:38 GMT+10

SAN BRUNO, California: Alphabet Inc's YouTube has announced it will launch a $100 million fund to pay content creators whose videos receive the most engagement from viewers on its new short-form video feature, named Shorts.

The fund would be launched in the coming months and thousands of creators would be paid this year and in 2022, YouTube said.

Viral app TikTok jump-started the trend of short-form video clips, including comedy skits and dance routines, and was quickly copied by other apps, such as Facebook-owned Instagram's Reels, Snapchat Spotlight and YouTube Shorts.

As the market for short video features becomes more crowded, platforms are using creator funds to attract more young creators with a huge fan following and large earning potential.

YouTube said it will also begin to test ads on Shorts.

TikTok launched a creator fund in July and later increased its funding over three years to $1 billion in the United States.

Snap awards $1 million per day to users who post top content on Spotlight.

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